UNDERSTANDING OF THE WOMEN PAINTING WITH VISUAL CULTURE CONTEXT

Abstract

A painting is an object in a visual form that has meaning. Correspondingly, this paper aims to show how a painting condenses certain ideas and values as a medium to convey messages and how visual identity is constructed so that it becomes the source of the construction of an image and reality. This research is conducted using Barnard’s theory of visual culture and gender from Megawangi and Abdullah. The results of this research is to revealed that the four paintings of Javanese women exhibited by the pepeling group described women as housewifization, which is the main role of women as housewives who carry out domestic tasks. This housefization and motherism is a constructed visual identity that becomes a source of women’s constraction or image in the social reality of Javanese society. This research using an interpretive ethnographic methodology, namely a interpretation approach using “text” as an analogy or model that views, understands, and interprets a particular culture or social cultural phenomenon. In order to collect the data, researchers conduct interviews, literature studies, magazines, and books.